Showing posts with label apple. Show all posts
Showing posts with label apple. Show all posts

Advertising legend Lee Clow has created some of the most iconic commercials of all-time thanks to his time working with Steve Jobs for over 30 years. He was the guy behind Apple’s 1984 commercial  the ‘Think Different’ slogan and many more Apple ad campaigns.
At a recent PTTOW! summit, Clow shared what it was like to work with Steve over the course of their 30-year relationship. Clow also shares his personal theory that Steve was heavily influenced by Sony’s branding strategies when he chose to name his computer company ‘Apple.’
You can watch the full video after the jump:





Qualcomm has added a former mobile chief to its board, naming Jonathan Rubinstein as a new director.Rubinstein then continued at HP, most recently leading product innovation for the personal systems group after the company largely wound down Palm's operations. Earlier in his career, Rubinstein ran Apple's ipod Divison and also served as senior vice president of hardware engineering at the Cupertino, Calif., electronics giant.
Rubinstein's appointment to Qualcomm's board is a logical pick. The company is the dominant provider of chips for smartphones, and it continues to expand its footprint in tablets and other devices. Rubinstein's experience at a handset vendor, as well as at a large computing company like HP, will help Qualcomm with its strategy.
The bulk of Qualcomm's board members have limited experience in the technology sector. Other current members of the board include Susan Hockfield, president emerita of the Massachusetts Institute of Technology; Thomas W. Horton, president of AMR and American Airlines; and Francisco Ros, president of business consulting firm First International Partners.