Wednesday, May 1, 2013

Twitter Updates Apps




Still fresh in the social media news world, Twitter announced today that its has updated its native Android and iOS apps with a series of new features and improvements. You can download the new version of the app now directly from Apple’s App Store and Google Play.
Less than a month ago, Twitter expanded the number of locations serviced by its Trends product by more than 160 countries and cities. Today, Twitter brought the feature over to its Android and iOS apps, letting Google and Apple users access the localized data that will tell them what people are talking about right now. Twitter for iOS has also gained the ability to invite friends directly from within the app. Few people will use this one but even if a handful do, the company can justify its existence as it continues to grow its user base.
Aside from the improvement of its apps, the company has improved video playback for Vine, the widely popular new video sharing social site. Given that Twitter updated Vine for iOS just yesterday, this one isn’t much of a surprise.  I have had this app for a little over a week and am enjoying it so much, so hilarious and whacky.  Who knew looping videos could keep me entertained for hours on end?  Procrastination- 1, Ruben-0
Last but certainly not least, Twitter has modified how replies to retweeted tweets work. They should now include both the original author of the tweet as well as the person that made the retweet.  Editor Jon Russell notes, the full Twitter 5.6 for iOS change log is as follows:
  • See what’s happening near you or around the world by viewing Trends in hundreds of locations.
  • Invite friends to join Twitter from within the app.
  • Improved playback of Vine videos.
  • Replies to retweeted Tweets now include both the author and person who retweeted the Tweet.
  • Enjoy a smoother experience due to bug fixes and other improvements.
As for the Android app:
  • See what’s happening near you or around the world by viewing Trends in hundreds of locations.
  • Get quick access to account switching and settings via the menu button.
  • Enjoy a smoother experience thanks to bug fixes and other improvements.
Keeping this in mind, as well as the fact that Vine has yet to launch on Android, it’s clear Twitter is much more interested in Apple’s platform than Google’s. chalk it to another win for apple! (just kidding).

Tuesday, April 30, 2013

Art in an Artless city

Let's face it, when I'm out if town and mention to people that I'm from Vegas their primary reaction is not "oh it's a beautiful city, very rich in art and culture." Instead I'm hampered with questions of drunken debaucherous nights, how many celebrities have I met, and Weirdest of all, what hotel do I live in. I'm not joking, I was asked this question when I went on vacation two years ago in California, and being the drunken, belligerent, Vegas native that I am, I replied "The Bellagio man."

I never tire of talking about my city, because it's a unique city, I mean where else can one walk down a busy city block with a corona in one hand, a cigar in the other, while yelling obscenities at other people and at worst only getting a "Fuck you man I'm in Vegas!" Reply. Unfortunately, these type of acts are only the norm within the boundaries of the strip. If you were to act like a raging boner beyond the neon lights of Las Vegas blvd, you would most likely take a swift baton to the temple, then wake up In prison next to a man named strawberry.

Anyway, my point is that life is different beyond the strip. Vegas is made up off small communities with each with their own set of separate identities. Recently I was invited to participate in an art class by a young lady I am currently dating. I thought that it would be an awesome date so naturally said yes. Little did I know, the location of said art class was in an area prone to drive bys, Crack deals and populated by people of ethnic flavor.

This class was held inside a famous barbershop called..famous barbershop...yup. This was one of the best, most fun dates of my life. It was a double date as her friend from work brought her husband, and let me tell you this fucker was hilarious. We cracked jokes all night as we pounded brews for 3 hours and made fun of each other's 5th grade art skills. Our gals did the same, it was a great night we spent with friends and new people just enjoying each other's company and a night out away from the noise and stupidity of the strip.

The finished product was not too shabby if I do say myself. Wonder how much I could sell it on eBay for; original painting by Ruben Villanueva motha fuka! I kid of course, this was a great experience and it was able to awaken a hidden creativity I had had in me...then I looked at everyone else's painting and realized mine was not all that special. Oh well it was still a lot of fun and me and my girl have made this a regular thing. It just goes to show that there are more good times to be had than drink yourself silly and party your arse off.








Jack Lumber is an excellent game that arrived on iOS last year. It's reminiscient of Fruit Ninja, in that you drag your finger around the screen to chop through wood, though I think it's an improvement on Halfbrick's formula -- it's got a more complex meta game, and the mechanic is a little deeper as well (the action slows down when your finger touches the screen, allowing for different types of cuts and slashes). Jack Lumber is still available on iOS, but just in case you'd rather use a mouse than your finger, the game has just arrived on Steam as well.
The Steam version will work on your Mac, or on PC or Linux as well, and it's SteamPlay-enabled, so if you buy for one platform you own them all. Currently, the game is on sale for just $5.02, and while there's no new content, the game has been re-tweaked to work with a mouse (though it will also work with a stylus if you'd rather do that). Jack Lumber is a great title, so definitely grab it on Steam if you're interested in that, or just give it a look on iOS if you didn't before. 



Many bloggers out there may be writing great content but receive very little appreciation by the number of social shares.  I know because this very same thing has happened to me countless times.   And why is that you may ask?


Even when there’s a steady stream of readers connected to the RSS feed or even though the content has numerous visits, you still do not have a clear guarantee that it will be shared by viewers. Here, I will  be listing 10 great ways, in no particular order, I have discovered that will make your content more shareable.

1. Engage With Fans In Social Media

Seems like a no brainer right? It may however may involve more than you would think.  In Facebook, it’s not enough that you share your posts and invite more people to like your page. Sure, you gain readership but you don’t necessarily win free “viral marketing” if these fans do not share them with their network. What you need to do then is to build relationship with these people by engaging with them in social media. That's the whole point behind social networking, you want to meet new people online that share the same interests and mindset you you.  For instance, in Facebook, aside from your regular updates, you should be able to encourage them to post a comment, like your post and don’t forget to return comments by posting responses as well.

2. Earn Audience’s Trust

People should not view your accounts as those being run by a robot or machine. You should be able to show your personal side and earn the reader’s trust by establishing a unique voice. One thing I have discovered as a social media marketing intern is that sometimes people will have automatic twitter and Facebook updates that are programed to being published throughout the day.  This is not necessarily a bad thing, professional business utilize this feature to provide structure and organization in their marketing campaigns, but it is highly impersonal as it may come off as if you are interacting with a computer instead of people.  In your field, your site and content should be marked as “trustworthy” in all occasions, and if you automate social updates, keep them to a minimum.  To help you achieve this, an example you can do is to have other people post reviews about your site and share them with others.

3. Cater To Sharing People

There are two types of readers; One is the type who reads a lot and appreciates it by saving the page as a bookmark stored only in his or her web browser. This is the type who will save it only for own use and reference. The other one is the type who would share the content to others. The one you should target is the latter. It would be rather wasteful if you’d exert your effort only to enthusiasts who does nothing but collect information. Instead, you should watch out for people who would recommend content. You can hunt for this type of people also in social media and forums.

4. Write To One Person

You cannot serve several masters. If you want your content to be shared, you should have loyalty to your reader. If you think that your content caters to baby boomers who are vacation houses to retire, focus on that and don’t change the subject. Address this audience and use conversational tone in your writing.

5. Write Actionable Content

Readers want answers but writing your content should not only be providing answers through text but providing answers by call-to-action buttons and links. At the end of each post, place links that would link them to another page and social sharing buttons that will trigger sharing of content. The key is to entertain but at the same time, learn how to empower them to convey your message to others. Adding links that are relevant to their concern will further boost their education so they might share this page as it contains the list of references their network might be able to find interesting.

6. Present Infographics

Nowadays, there are free tools you can use to create your own infographics. These can fulfill part of evidence in your work. By presenting data through graphics combined with quotes, results of researches and statistics, your content will have a higher edge against competitors who only provide textual content.

7. Offer Giveaways Every Now And Then

People would be willing to join giveaways as they love to receive exciting prizes. So you can create mini contests where the requirements to take home the prize is to share your content, like your page, recommend your site, and so on. Track the respondents and you can set a random raffle draw to determine the winner. Give the winner a note requesting to share the word about the award.

8. Interview Experts And Post Insights

It’s not so often that readers find great insights from interviews with experts they follow and adore. So if your content makes this a reality, then you want a great opportunity to be found. When interviewing, choose questions that you know will mean a lot to your audience and that will receive likely more shares.

9. Ask For Advice

Ask for advice not from experts this time but from your audience. In your Twitter account, you may send a tweet asking for tips from followers. Do acknowledge their answers by “retweeting” the most favorable ones and “favoriting” the most promising feedback. In this way, they will feel appreciated and they will tend to do the same way—retweeting your tweets and favoriting them. End result? You will earn more followers soon.

10. Focus On Quality And Not Quantity

The number of words in your post determines its “share-ability”? Not exactly true. Let’s take Seth Godin’s blog posts as example. He does not write lengthy content but makes sure that each one leaves a bang to his readers every time.

Summing it up 

Make shareable content is not an easy chore as you think it is. You need practice and determination to keep up. In the long term, when the word goes around, more will be more willing to do the same and it will come to full circle.


Thanks and happy blogging! 

Wednesday, April 10, 2013

My Backyard

That's the crazy thing about living in the desert, you live in a desert! That was a bad joke I'm apologize. Although Vegas is sprawling city, you don't have to go far to witness the barren beauty surround the jewel of the desert. I took these pictures one day hiking near Red Rock, a park just outside of Vegas, literally 10 minutes form my house driving.



Wednesday, April 3, 2013

Wall-E and Eve

Obviously not my own work, but I love this picture just the same. For those of you have have been living under a rock, this is from the Pixar film, Wall-E. of course it's a film aimed at younger audiences but Pixar also has a reputation of implementing subtle, heavy messages in their films. Wall-E is about a little robot that has been tasked to clean up earth, which has been left in ruins and excuse my french, gone to shit. For the first half of this movie, there is virtually no dialogue audible and still maintains to be quirky and quite entertaining. This film is brilliant in the way that it represents a metaphor for society's over consumption of food and money. I've literally written college papers on this film, but I won't go nerd on y'all, it just shows how powerful films can be, especially Pixar films.

Saturday, March 30, 2013

High end McDonald's

I live in a city that is known for elegant dining experiences and extravagant hotels. I would of never guessed that i would have a decent dining experience in one of America's most famous fast food stops.

Yesterday as I awoke with my stomach growling and got a craving for some good sausage egg mcmuffins. As parked my car and headed towards the entrance of this specific Mickie D, I got the feeling that this fat food eatery was vastly different compared to others.

To the left of the cool sliding doors was a beautiful statue fountain of a bird bath, nothing you would ever expect to see in a McDonalds. I was mad because I didn't brig my canon camera to capture the moment, so my iPhone camera had to.

Inside, the decor rivaled decent restaurants that created ambiance through their interior environment. It was quite nice to be eating at a place that didn't have stiff chairs and florescent lights beeming down on you. The service was exceptional as well, probably the best I've had in a fast food restaurant.

It's nice to see these corporate eateries go off the beaten path. I live in gated community in Vegas called Rhodes Ranch. It's a suburb situated far from the strip and chaos. This little jewel in the desert is known for its white color residents and beautiful homes. This particular McDonalds was right around the corner of where I live, so I believe this is one instance of companies catering to the community.