Qualcomm has added a former mobile chief to its board, naming Jonathan Rubinstein as a new director.Rubinstein then continued at HP, most recently leading product innovation for the personal systems group after the company largely wound down Palm's operations. Earlier in his career, Rubinstein ran Apple's ipod Divison and also served as senior vice president of hardware engineering at the Cupertino, Calif., electronics giant.
Rubinstein's appointment to Qualcomm's board is a logical pick. The company is the dominant provider of chips for smartphones, and it continues to expand its footprint in tablets and other devices. Rubinstein's experience at a handset vendor, as well as at a large computing company like HP, will help Qualcomm with its strategy.
The bulk of Qualcomm's board members have limited experience in the technology sector. Other current members of the board include Susan Hockfield, president emerita of the Massachusetts Institute of Technology; Thomas W. Horton, president of AMR and American Airlines; and Francisco Ros, president of business consulting firm First International Partners.
After months of rumors that smaller, cheaper Windows 8 tablets are on the way, Asus will reportedly release such a tablet later this year. Jerry Shen, Asus' CEO, also told the Wall Street Journal that he believes prices for Windows 8 tablets will drop to an average of $300 before the year's end. Currently, most Windows 8 tablets are priced around $400 to $500, with displays of about 10-inches, so a cheaper option would give Windows a chance to compete more directly with the likes of Apple's iPad Mini and Google's Nexus 7.
Microsoft knows all this, and knows that it needs to get into the mini tablet game. So far, Asus appears to only be joined by Acer with plans to create a smaller Windows 8 tablet. On Friday, we saw an an 8.1-inch Acer tablet appear briefly on Amazon. Microsoft is alsorumored to be building a 7-inch Surface tablet that could launch later this year.
One matter that is still unclear at this point is what version of Windows 8 Asus' mini slates will run. Choosing between Microsoft's two versions of Windows 8 has been a contentious issue. Acer President Jim Wong said there's "no value" in Windows RT, although that company has said it was committed to making Windows RT products. And there's still the open question as to whether or not anybody wants to buy a smaller Windows 8 tablet. With Surface sales sluggish so far, and Microsoft failing to clearly statehow many copies of the Windows 8 it's sold to date, we just don't know yet if Windows tablets can match the success we've already seen on Android and iOS
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Fitbit on Monday released its Flex fitness tracker, a wristband device that combines technology from the company's other offerings with Bluetooth 4.0 to create a product meant to be worn 24 hours a day.
Source: Fitbit
Building on the success of its earlier fitness trackers, Fitbit is entering an already hotly-contested space with Flex, going up against the likes of Nike's FuelBand and Jawbone's Up.
Fitbit's new $100 wristband is actually a tracking module, with built-in accelerometer, Bluetooth 4.0 and near-field communications, that slips into a silicon wristband. The band can be purchased separately or in packs of three, with colors ranging from black to tangerine.
Fitbit Flex module.
Much like the firm's ONE and ZIP, Flex counts a user's number of steps, distance traveled, calories burned and minutes of activity. Also carried over from the ONE is a sleep quality tracker, which promises to take stats of how well a user slept during the night.
Hardware interaction is minimal, with only five white LEDs used as an interface to let users know when they reached their goals for the day.
One of the Flex's main features is claimed real-time tracking via Bluetooth 4.0, which automatically syncs with PCs, Macs, the iPhone 4S & 5, third-generation iPad, iPad mini and iPod touch. NFC is enabled for Android devices, which allows owners to open the Fitbit app by tapping the Flex and handset together. Battery life is said to be around five to seven days, and early reviews from CNET and TechCrunch seem to back up those claims.
Tracking software is the same feature-rich app Fitbit users are accustomed to, with goals, social connectivity, trends and support for third-party apps like My Fitness Pal and Run Keeper.
Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login.
Marketers in particular should take advantage of these tools to get more out of their search engine and social media marketing experience. The following are some of the top Google tools marketers should embrace from A to (almost) Z!
1. Google AdSense
Ever created a niche website for linking purposes, affiliate marketing, content development, or another reason that never panned out? If the website gets even a moderate amount of traffic, and you have no other use for it for the time being, why not earn a little income off of it using Google AdSense? By simply placing some ad code in the header, content, and sidebar of the website, you can earn some passive income. The amount you earn will depend on the topic of the website and the amount of visitors it receives.
2. Google AdWords
If you’re not getting good enough traction with organic search traffic, then you might want to consider a paid search campaign using Google AdWords. By bidding for the right keywords, you can gain a considerable amount of qualified traffic where the conversions will meet or exceed the value you pay for your ads. Be sure to use advanced targeting options for location, mobile or desktop browsers, and other criteria to get the target audience you want.
3. Google AdWords Keyword Tool
Need keyword ideas for your search engine marketing campaign or paid search advertising? Try the Google AdWords Keyword Tool. When you enter a term that offers a wide range of ideas, like SEO, you will get groupings of keyword ideas that you can dig deeper into. While the total of the global searches is not always spot on, it can give you an idea of whether one keyword is more or less popular than another. You can also see an approximate cost per click (CPC) amount, if you were trying to target the keyword using Google AdWords.
4. Google Alerts
Want to keep on top of the latest news, mentions of your brand, or other items in Google search? Then set up your Google Alerts. When you enter a search query, you will get a sample of the results you would receive and the option to have them delivered regularly to your email inbox or RSS reader. You can use this to keep up with your competition as well to see where they are getting mentionedor are building profiles.
5. Google Analytics
Google Analytics is probably one of the most powerful Google tools that you can use a as a marketer. You can learn so much about your website’s visitors including, but not limited to, the following:
Demographics – Learn more about your audience, including their location and language.
Social Engagement – See what social networks visitors come from and how they interact with your website’s social plugins (custom coding must be implemented).
Technology Used – Find out what browsers, operating systems, and networks your visitors are using to view your website.
Mobile Information – Curious if you need a mobile website? Find out how many of your visitors are using mobile technology.
Traffic Sources – Analyze what websites, keywords, search engines, and other referrers send traffic to your website.
Top Content – Get a handle on how effective your content is by seeing your top entry and exit pages.
What Leads to Conversions – Set up goals in Google Analytics to find out which visitors complete conversions such as purchasing a product or signing up for a mailing list.
So really, there is no excuse for not using this powerful and, best of all, free tool on your website.
6. Google Blogger
If you want to start a blog, but you’re not ready to commit to a self-hosted blogging platform such as WordPress, then you might want to consider Blogger. If it’s been awhile since you last took a look at it, you might be interested in some of the latest improvements noted in the above video. There have been rumors in the past that getting links on Google-owned properties can help with the indexing of your website, so don’t overlook the power of Blogger!
7. Google Blog Search
You may be wondering exactly what is so special about Google Blog Search that merits a mention as a powerful Google tool. It’s not necessarily the search itself, but the fact that you can turn the search results into an RSS feed. Why is this so great? If you take the following URL:
Then replace domain.com with your website, you can get an RSS feed of the latest links to your website on a blog.
You can use this to keep up with mentions of your website on blogs, or you can use this to keep up with your competitors. For example, if you are looking forguest posting opportunities, seeing what your competitors can get might lead you to some good places to submit to yourself.
8. Google Books
If you love reading, then Google Books can be a good place to go to find books online in all genres, some of which you can read for free. But from a marketing perspective, if you have a book, then you will want to get it listed on Google Books so that you can sell it to an even larger audience, especially now that Google is competing with iTunes and other online media retailers with their newGoogle Play store for music, books, movies, and Android apps.
9. Google Calendar
Want to keep up with important events in your daily schedule? Then Google Calendar is the answer. You can share your calendar with other users or even to the public and embed it onto your website. You can even set reminder alerts to be sent as a popup when you’re logged in to your Google account or via email. Use it to keep track of guest posting opportunities, Twitter chats, advertising expiration dates, editorial calendars, and much, much more.
10. Google Chrome
If you’re not using Google Chrome, then you’re missing out. This browser really is fast and has a ton of extensions, apps, and themes that you can install to increase your marketing productivity including some favorites such as:
Google +1 Button – +1 and share a web page to your Google+ profile anywhere using this extension.
Google+ Notifications – See your Google+ notifications on your browser (when logged in to your Google account).
Klout – Addicted to knowing Klout scores? Use this to see Klout scores next to users while using Twitter.com.
SEO Site Tools – Learn a lot of valuable on-site search engine optimization information about any website you are browsing (including Google PageRank) using this extension.
Simple Social Metrics – Install this extension to quickly see the number of tweets, likes, and +1s for any page you are browsing.
11. Google Docs
Want to share documents, spreadsheets, presentations, drawings, and tables with other users to view online or download? Then Google Docs is for you. You can collaborate with multiple users or just give access to a read-only version of documents like the publicly accessible Twitter Chat Schedule spreadsheet. You can even create forms and send them via a link or directly in an email to collect survey answers, crowdsource post information, and other data.
12. Google DoubleClick Ad Planner
Need some quick traffic or demographics information for a website? Get it usingGoogle DoubleClick Ad Planner. The larger the website, the more information you will be able to find about it including the average visitor’s age, gender, education, household income, other sites visited, interests, and keywords searched for.
13. Google Drive
Want to share files online? Then Google Drive might be worth a try. You can currently store 5GB in Google Drive, 1GB in Picasa, and 10GB in Gmail for free. Pricing begins at $2.49 per month for 25GB and goes all the way up to $799 per month for 16TB. Welcome to the Google cloud!
14. Google Gadgets
Want to extend the functionality of your website, browser, or Google Account? Check out the line of freebie Google Gadgets available at your disposal. Gadgets are organized in categories including news, tools, communication, games, finance, sports, lifestyle, technology, and politics.
15. Google Insights
Google Insights allows you to search for keywords to see their trends over time. This way, you can see whether a keyword is gaining in popularity, see worldwide search trends over the course of a year to find popular months or seasons for a search, see search volume by region, and find a list of top ten related searches and rising searches.
16. Google Mail (Gmail)
Need email with a smart filtering system? Gmail might be the answer. One of the best features in Gmail is the ability to filter messages into multiple labels and have them skip the inbox or simply label them for easy archiving. Using your Gmail filters wisely can help you keep your inbox clean and organized. Plus, the search function on Gmail is not too shabby either.
17. Google Places
Want your local business to show up before organic search results? For some keywords, it can thanks to Google Places. Be sure that you claim or add your listing on Google Places, complete your profile, add photos & videos, and encourage reviews so that your business will make it to the first page of search results.
18. Google+
Google+ is Google’s latest and, to date, most successful foray into the social networking world. They have not only created a thriving social network, but they have incorporated it into almost every aspect of the Google experience, including Google search results themselves. Thanks to personalized search results, you can actually rank higher than normal in search results for those you are connected with on the network. Be sure to check out this quick guide to learn why you should be on Google+!
19. Google +1 Button
With +1 counts showing up in search results, you might want to go ahead and install the Google +1 Button on your website and content. This will make it easier to share on Google+ as well as add to its social engagement numbers. In addition, when someone +1s your website, their connections might see it placed higher in search results as well.
20. Google Reader
Google Reader allows you to view and organize your RSS feeds all in one place. If you’re already using your Google Account for Gmail and Google+ on a regular basis, why not keep track of your favorite blog’s RSS feeds, Google Alerts, and other feeds in the same account.
21. Google Translate
If you run into an email, blog comment, or webpage in another language, useGoogle Translate to quickly translate it into yours. The best part is you don’t even need to know what language it is in thanks to the auto-detect features. It may not be a perfect translation, but it will get the main point across.
22. Google Trends
Google Trends offers a variety of information such as the searches that are currently popular, Google Insights data for keywords, and traffic trends for websites if you search for a particular domain.com. You can even enter multiple domains, separated by a comma, to compare traffic. Note that traffic trends are only available for websites with a high volume of traffic.
23. Google Voice
Google Voice allows you to create a phone number to make and receive phone calls and text. You can view your messages in an interface similar to your Gmail. It’s a good alternative if you don’t want to give out your office or cell phone number for particular contacts!
Another cool little trick with Google Voice is that you can set up a Google Voice number specifically for tracking how effective your phone number placement on your website is. Every time someone calls in using your Google Voice number, you can count the calls in your Google Voice account. This will allow you to test the size, location and color of your website phone number.
24. Google Webmaster Tools
Google Webmaster Tools is another Google product that puts a large amount of valuable data at your fingertips. If you have already set up your website with Google Analytics, you can easily add it to Google Webmaster Tools to start learning the following.
Site Configuration – This section checks your website’s settings on the web, including preferred domain canonicalization, sitelinks, URL parameters, change of address, and users who have access.
Site Health – This section includes crawl errors, stats, blocked URLs, and malware alerts.
Site Traffic – This section includes search queries (aka, possibly some of the keywords omitted from Google Analytics thanks to the keyword not provided, links to your website (a comprehensive view of your backlink profile), internal links, and +1 reports. +1 reports tells you the search impact of results showing your website’s +1 count vs. without showing it, +1 activity on your website, and audience demographics.
Site Optimization – This section includes your sitemaps, HTML improvement suggestions, content keywords, and other resources.
Also, be sure to keep an eye on the Labs section at the end. It changes with new, experimental Google Webmaster Tools features. One Labs feature that I would like to see return is statistics on any pages for which you are the author usingGoogle authorship.
25. Google (Owned) YouTube
Last, but not least, if you want to dominate the video market, then start with Google-owned YouTube. Not only will your video be available to YouTube’s millions upon millions of visitors, but it will also be on prime real estate for showing up in search results. Even if you can’t get your website on the first page of search results through traditional SEO, you might be able to get there with video!
I stumbled upon something quite interesting while researching technology trends; A new report has found that the number of gamers playing games online has continued to increase over the past year. Now I am a gamer; I own a 360 and play often times online, its just fun you know? Now this is actually not very much of a surprised to me, video games are becoming more mainstream with every year, my goddamn advertising professor in college plays xbox for God's sake! And yes he is one of my online friends in case you were wondering.
According to NPD Group, 72% of U.S. gamers play online, up from 67% in 2012. Not only are more gamers connecting to the Internet, but they are also spending more time playing games in general. The average amount of time spent each week on gaming has gone up 9%, and for online play, it has increased 6%.
“Besides the size of the gaming audience and sales performance, one of the key metrics for the industry to watch is the time gamers spend playing games,” said Liam Callahan, industry analyst at NPD Group, a firm that provides global information and advisory services to drive better business decisions. “This study found that the overall amount of time spent gaming, and time spent gaming online increased across virtually every type of device, and notably so, versus 2012.”
The PC is still the most popular device for online gaming, accounting for 68% of the market, however smartphones and tablets are “quickly catching up.” In fact, mobile devices saw a 12-point increase in online gaming since last year and usage is expected to continue to rise in the coming years.
NPD’s press release follows below.
THE NPD GROUP: REPORT SHOWS INCREASED NUMBER OF ONLINE GAMERS AND HOURS SPENT GAMING
PORT WASHINGTON, NEW YORK, May 2, 2013 – According to Online Gaming 2013, the latest report from global information company, The NPD Group, 72 percent of U.S. gamers report gaming online. This represents an increase in incidence of 5 percentage points among gamers from 2012.
Along with the rise in online gaming, there was also an increase in the number of hours spent playing games across the majority of devices surveyed. This led to an overall increase in the average number of hours played per week for gaming overall, up 9 percent, and for gaming online, up 6 percent.
“Besides the size of the gaming audience and sales performance, one of the key metrics for the industry to watch is the time gamers spend playing games,” said Liam Callahan, industry analyst, The NPD Group. “This study found that the overall amount of time spent gaming, and time spent gaming online increased across virtually every type of device, and notably so, versus 2012.”
Across all platforms measured in the report, the PC ranks as the top platform for online gaming with 68 percent reporting that they use a PC for online gaming. This represents a 4 percentage point decline over last year, and online gaming on mobile devices is quickly catching up. In fact, mobile devices saw a 12 percentage point increase in online gaming since last year.
Acquiring digital content seems like a behavior that would be preferred among online gamers, but when asked about purchasing a game in a physical or digital format where pricing and availability were consistent, 62 percent preferred games in the physical format. This is a 3 percentage point swing in preference towards the digital format when compared to last year.
“While many gamers prefer games in the physical format, the increased availability of digital content paired with a greater amount of connected devices has driven an increase in the number of consumers going online to access the content they want,” said Callahan.
The Webby Awards just this pastTuesday announced the winners for its 17th annual webstravaganza.
Each category includes both a Webby Award winner — selected by judges from the International Academy of Digital Arts and Sciences — and a People's Voice Winner, which is voted by fans. This year's People Voice honorees received votes from more than 200 countries and territories, setting a new record for the Oscars (or People's Choice Awards) of the Internet.
Singer-songwriter Frank Ocean nabbed the 2013 Webby Person of the Year for using the Internet as his megaphone to encourage acceptance and dispel stereotypes. Oceanfamously came out on his Tumblr page in what the Webbys described as "historic moment for both the music and social media industries."
Other winners who received multiple awards included Dumb Ways to Die (7), Dropbox (6), Google Maps for iPhone (5), Tumblr (5), HBO Go (4) and Pinterest (4).
Other big Webby Award winners include:
Outstanding Comedic Performance: Jerry Seinfeld, Comedians in Cars Getting Coffee
Webby Special Achievement: Kevin Spacey and Dana Brunetti, House of Cards
Webby Breakout of the Year: The Obama for America 2012
Webby Artist of the Year: Grimes
Webby Special Achievement: Burning Love
Webby Athlete of the Year: Chris Kluwe
Webby Lifetime Achievement: GIF inventor Steve Wilhite
Best Celebrity/Fan Website: Conan O’Brien Presents: Team Coco Digital
Best Practices Mobile & Apps: HBO Go (Love this app)
Comedian Patton Oswalt will play master of ceremonies when the winners gather on May 21 to collect their awards and deliver five-word acceptance speeches.
A lot of social media advisers will tell you, without hesitation, and without reservation, to never, ever, ever, even in times of great desperation, put your company’s social media into the hands of an intern. The reasons they’re likely to cite for this are many; interns are untrained; interns are unproven; interns are untested; interns have limited experience; interns turn over faster than steaks on a grill. I know because this happened to me when I was an intern. I was in charge of writing media pitches for a big conference taking place in San Francisco and then, through email marketing, attempted to gain exposure on the event by reaching out to our contact. In a astronomical email mistake, too long and complicated to get into now, I botched it and the conference received little media coverage. And are you really going to entrust your most accessible and spreadable public voice to a college student who is unfamiliar with your company and, in all likelihood, not even on your payroll?
These are all excellent points, and for many people, they outweigh the distinct benefits of intern social media management, namely, interns are cheap, they’re eager, and they tend to be digital natives. But sometimes, a dedicated social media employee just isn’t an option. Non-profit organizations and smaller companies with extreme budgetary constraints (or even budgetary non-existence) can find it impossible to justify the resources needed to manage an ongoing social media presence.
In other words, sometimes there’s no choice: Hire a social media intern, or forego a social media presence altogether. Despite the warnings of naysayers, though, utilizing a social media intern doesn’t have to be a doomsday scenario, on the contrary, hiring interns can be a rewarding experience for you and the intern. I was lucky to get two internship within social media and they have been wonderful in terms of learning and growing and exposure to the biz. Finding the right fit just requires a little careful preparation. I have put together a list of 7 ways for you to prepare before you take a leap of faith and hire an intern in your marketing department.
Step 1: Prepare a Social Media Plan
Interns or no interns, your company should have a social media plan that explains in some detail the expectations of those who post on behalf of the company in terms of original content, shared content, and responses. Some plans go so far as to include guidelines by which all employees are expected to present themselves on their own social networks. Regardless of how far your plan extends, it should set a firm set of guidelines as to the operation of your company’s social media, including the delegation of duties, response time goals, content dos and don’ts, and a description of the company’s social media “voice.” Such a plan will be helpful, not just for interns, but for all employees.
Step 2: Hire Well
This should be no brainer, but when hiring a social media intern, make sure you put in the time to find a candidate who possesses a relevant skill set. Specifically, a social media intern should be a good writer and a good editor with a creative mind. A good candidate should demonstrate a sense of social media maturity. Use Facebook and Twitter as tools to vet your potential interns if you can. Some applicants will keep their social media accounts private, but others will leave them open to the public, and you can get a good glimpse at how well (and how often) the candidate uses social media, which will also allow you to get a good sense of his social media maturity. If he posts a lot of four-letter words and angry rants, he might not be the best choice to represent your organization.
Step 3: Share Your History
Chances are, your new intern already knows how to use social media. If he didn’t, you probably wouldn’t have hired him, right? So before you delve into the specifics of your social media plan, spend some time discussing your company’s background, including its history, its present state, and its vision for the future. Help your intern to gain a sense of the company’s voice by sharing your organizational content; website copy, strategic plans, brochures, etc. Understanding how your company wishes to present itself will be extremely important for your intern as he begins to present its social voice.
Additionally, be sure to make your company accessible. The more your intern knows about your company, the better he’ll be able to represent it on Facebook. Giving your intern access to other employees, other departments, meetings, and planning sessions will not only help drive ideas for social media content, but it will also provide a more complete and satisfying internship experience.
Step 4: Moderate, Moderate, Moderate
Even with all your careful preparation, it’s probably not a good idea to hand your intern the social media keys and let him take your Twitter account for a joyride. You’ll want to monitor what he’s saying, where he’s saying it, how he’s saying it, and to whom he’s saying it. There are a few different moderation methods you can use. You can sit over his shoulder while he types, you can ask for all social media posts in writing in advance for your approval, or you can use moderation tools like Gremln’s that will allow your intern to send social media messages that you will be asked to approve or deny before they post to the public networks.
Step 5: Have an Emergency Plan
Odds are, at some point, one of your intern’s social media posts will draw a little fire, or in the case of myself, completely mess up a email marketing campaign. This will likely have less to do with the fact that he’s an intern and more to do with the fact that social media backlash just happens. Even the best intentioned tweet can end up going awry, and when it does, it’s important that both you and your intern understand how to how to handle a social media faux pas here, but generally speaking, when a social post backfires, the best way to handle it is to respond appropriately, repair the damage as best you can, remove the post if it needs to be removed, apologize for the misstep, and carry on with your regularly scheduled social strategies. It’s important to let your intern know that while social media backlash is certainly not a desirable outcome of his work at your company, it’s also a learning opportunity, both for him and for you.
Step 6: Have Your Intern Keep a Journal
Your intern is going to learn a lot from his internship experience. Make it one of his responsibilities to keep a regularly updated record of the work he’s doing and the trial-by-fire lessons he learns along the way. When his internship is over, this journal will be extremely helpful in two different ways. First, it will show you the strengths and weaknesses of the internship program. You’ll learn what worked, what didn’t, and a few things you probably didn’t know about your company’s own social media. Second, it will serve as a foundation for the next intern’s experience. Add the journal to the resources you hand over to the next intern during the training period so she can learn from past intern successes and mistakes.
Step 7: Change Your Passwords
This may seem obvious, but it’s oh-so-easy to forget. If you handed over your social media passwords, make sure you change them as soon as the internship is over. There are all sorts of disaster scenarios that could result from a former intern having access to your company’s Facebook page, so play it smart and change your passwords at the end of every internship cycle. Or, for a simpler solution, use Gremln’s “Groups” tool to create an Interns group and grant your interns appropriate social network access . That way, instead of changing your passwords every four and a half months, you can simply remove the intern’s access to the Interns group.
The Bottom Line
Sometimes, a full-time social media employee just isn’t an option, and social media interns really can be a great option. Many organizations have interns to help manage their social media strategies, and they do so with great success. By following these seven steps, your social media internships will be beneficial to the interns, to your department, and to your organization as a whole.
Do you have any other tips for social media intern success? Share them in the comments below!
This is a well-known fact — but what marketers should be aware of is that close to 58 million people in the United States alone are registered users of various social media sites.
From 2011 to 2012, the number of Americans using social media has increased by 4% to 22%. According to research, Americans use social media to communicate with family and friends primarily, followed by entertainment purposes and finally for career or business opportunities.
That’s a huge and growing market to tap, so you must always be on the lookout for fresh clients.
2. The top sites.
The two biggest social media networks on the internet are Facebook and Twitter. Facebook is number one when it comes to connecting companies or brands to customers. Almost 80% of clients like to know more about brands using Facebook.
Twitter, on the other hand, leads when it comes to engaged users. A lot of businesses invest in Twitter ads and accounts because people find it easier to follow companies through the microblogging giant.
3. More people follow brands.
Based on research, there is a significant rise in the number of people who follow brands using social media networks. This means that people today prefer online platforms to become more familiar with companies and get their latest updates from social media.
Only 23% of people using social media are registered in daily deal services like Groupon. It seems that people are becoming more conscious on the things they spend on and likes to make sure that their purchases lead to considerable returns over time.
5. Targeting the youth.
Individuals from the age of 18 to 24 have the most friends among all other age groups using social media. The information will be helpful for online advertisers since young social media users like to repost and share interesting information and offers they find online.
About 34% of social media users only tend to read and acquire information without posting or sharing anything. They have online friends and contacts but prefer to stay quiet. Marketers can tap into this huge market by starting topics that spark their interest.
7. There are now fewer check ins.
Some networks like Foursquare are experiencing drops in terms of user activity. The main reason is that people are concerned about their safety and privacy. Marketers can improve the situation by offering rewards or starting contests that encourage people to check in.
Overall, while the basic rules of marketing are eternal, there are social media trends that evolve and change as customer preferences do the same. Marketers should always be on their toes when it comes to client likes and dislikes so they don’t waste any time and resources on strategies that may have worked in the past but certainly do not work now
